An FMCG e-commerce starts up operating in a major Indian city built its model around low inventory and local delivery partnerships, promising same day or next day delivery. But order patterns weren’t steady they shifted by time of day, day of week, and zone making it hard to staff delivery teams efficiently by hand.
• High delivery costs from inefficient staffing against unpredictable demand
• Missed deliveries when staffing didn’t match where and when orders actually landed
• A highly analytical staffing problem, hard to solve through manual planning
• Short delivery timelines leaving no room for staffing missteps