A leading global retailer’s Indian operations spanned roughly 2,000 stores, each serving different customers, climates, and display capacities. But product distribution followed a one size fits all model per geography, ignoring how different each store’s actual demand really was.
The result: under inventory in some locations, over-inventory in others, and a retail network working against its own store level realities.
• Out of stock issues at stores where demand outpaced allocated inventory
• Manual, generalized distribution decisions with no store level nuance
• Low customer satisfaction when desired products simply weren’t available
• Discounts needed to clear over stocked inventory, eating into profitability
• Higher retail space required to hold excess stock that wasn’t moving