The consumer goods market is expected to reach over $15,000 billion by 2025. However, one of the biggest challenges for the highly commoditized Fast Moving Consumer Goods (FMCG) segment is sustaining profitability in this highly competitive market. FMCG companies must completely digitize their automation to make their processes transparent and customer-centric.
Intelligent automation can bring the required efficiencies to the segment while freeing up the effort to identify new product lines and markets for the management. Artificial Intelligence (AI), significantly predictive analytics, helps FMCG companies understand consumer behavior and preferences. With its capabilities around intelligent automation and analytics, Aiwozo is paving the way for this transformation for FMCG companies.